Saint Rue 22 was established in 2022, with their debut collection.
Founded by Annabelle, the brand was born from a desire to create accessories with feeling. Pieces that carry emotion, nostalgia, and soul, without sacrificing function.

After spending more than a decade living between Europe and the United States, Annabelle returned to New Zealand and felt a clear disconnect. The accessories around her felt safe, muted, and forgettable. There was a lack of personality. A lack of emotion. A lack of soul.

Saint Rue 22 was created to change that.