Our Voice

We don’t believe in chasing trends or capturing the mainstream.
Our pieces are designed for those who create their own rules, forge their own path, and wear what truly speaks to them.
It’s about confidence, creativity, and a style that feels effortlessly unforgettable.
Crafted for women who refuse to be ordinary. With our signature stripes and leather logo, each collection is a love letter to individuality. Rooted in the essence of endless summers our boho-infused designs are made to stand out and turn heads.
Our limited releases are made to be treasured—and once they’re gone, they’re gone.

Our Founder

Hi, I’m Annabelle — founder of Saint Rue 22.
After more than a decade working in the luxury space across France, Germany, Barcelona, and the US, I returned home to New Zealand, a little older, a little wiser, and suddenly a mother of two in quick succession. The pace of life shifted, and so did my sense of identity. I noticed something missing: bags that were practical and had personality. Everything felt a little too safe. Too same-same, predictable — black, beige, and designed to blend in.
The seeds of Saint Rue were sown in the quiet moments — testing fabrics, playing with bold stripes, sourcing leather finishes that felt unique and full of character. I wasn't trying to start a brand, just solve a problem I had myself.
But women started to notice. They’d ask about the bags I was wearing. Compliment the details. That’s when I realised: if I couldn’t find the kind of bag I wanted, maybe others couldn’t either.
I’d spent years admiring beautifully dressed women across the world whose style felt effortless but intentional.
Saint Rue 22 is a love letter to my years abroad — the streets of Paris and Nice, the sun-drenched European summers, the iconic beach club scene.

But it's also rooted in the chaos and colour of real life. It’s not about perfection — it’s about personality. Bags that do the job and make a statement.

—
Annabelle

Founder, Saint Rue 22