Our founder Annabelle finds inspiration from her previous career in the South of France spanning over a decade. The effortlessly chic style of European women by the seaside greatly influenced the brand's vision. Her career also led her to the exotic Caribbean during winter, where she found inspiration from the vibrant landscapes and jet-setting holiday culture of places like St Barts and the Bahamas. This exposure sparked a desire to create a distinctive product that exuded nostalgia and confidence.

Frustrated with the dull and repetitive styles back home, Annabelle envisioned a unique everyday bag that was not only practical but also possessed a distinct beauty. She aimed to capture an endless summer nostalgia in her designs, creating the perfect off-duty look that turns heads.